UFC Takes the Fight to NFTs, Reportedly Plans Its Own Cryptoasset

Stock: AdobeStock / andy_gin The Ultimate Fighting Championship (UFC) could soon become another league to start selling non-fungible tokens (NFTs) and launch a new cryptocurrency. The mixed martial arts (MMA) organization's parent company Zuffa has reportedly filed several new trademark applications signalling its intent to jump on the trend. Josh Gerben, Founder of trademark law firm Gerben